When it comes to musicians and their relationship to labels, the New Economy is not outdated. The Music Industry Blog describes the relationship between musicians and labels as constantly changing. This not only affects the technology used, but also the changed meanings of market participants.
That cannot be summed up in a nutshell, as we know, a completely new environment with countless tools has emerged. In the past, musicians were dependent on labels, but today they can easily publish themselves. Countless tools are available for production and post-production, and the same applies to marketing.
Musicians do not need labels, they can easily found them and if a relationship is entered into with a label, then the relationship is often no longer permanent. From an extreme point of view, the benefit of the labels lies in the initial promotion, they say in the article below. Once musicians are known, they can easily market themselves.
There is more in the following article, which also includes an interesting graphic with the different market participants: Labels are going to become more like VCs than they probably want to be.
Trends in the music business have been summarized by the Huffington Post early this year. It notes that the boom of digital music is more than just music streaming. Sure, there are many trends and often the music industry is one of the pioneers. But it is not that easy, because the digital music world diversifies and the many possibilities lead rather to decentralization despite large and quite significant projects such as the well-known music video portals. These trends include social media of course and on the other hand the options for independent musicians to be able to not only present their music but also to sell it with little effort on numerous portals.
But the social media evidence is to be considered in more detail. The article highlights the growing importance of social media influencers and the often unconventional approach of younger users. In the context of social media and influencers popular playlists are mentioned as well. The latter draws the bow to radio, which today is considered more important than music television.
In addition to artificial intelligence and recommendations interesting innovations are coming up by the combination of augmented and virtual reality. A couple of actors are providing solutions, which for now are rather in the stage of experimening. But ideas like sitting live in the middle of a concert seem promising beside interesting performances: Why Digital Music is Booming (And It’s Not Just Streaming).
TRAEXS Directory Links: Music Business – Music Sharing
BE-AT.TV is the next live music and video streaming service following the just introduced live streaming service Liveamp.
Both services have most common features and intentions by streaming live out of club and from festivals and aiming to foster the scene and bringing musicians, fans and locations closer. But opposed to Liveamp, which additionally has some crowd funding features and supports all kind of music talents, BE-AT.TV is specialized in electronic music of all genres.
The website provides live streams and shows recordings of whole shows. By this whole dj sets played at clubs and festivals worldwide become available to be listened and viewed. Great stuff. To get into the scene visit the website of BE-AT.TV.
TRAEXS Directory Links: Live Music Events and Webcasts – House and Techno – Music Business
Really a nice music service with great features is provided by Livamp. At its homepage the service shows live concert recordings of upcoming artists and new talents for free. The idea of the service is to match musicians with event locations, which as well is free to both sides.
So Livamp is creating a real win win situation to the participants. The artists find venues to play their music to an interested audience and the locations are able to introduce new music talents. Furthermore both get free promotion by the showcase of the recordings within the website.
Last but not least the music industry is involved. To that part Livamp is introducing itself as a music or better talent discovery service. At this point financial issues happen. The music business is able to invest in new talents. To get further information or to view some nice live shows visit Livamp.
TRAEXS Directory Links: Live Music Events and Webcasts – Music Business
Traex, the podcasting site associated with Traexs (the podcast feeds are available via this site as well), seeks support for its crowd funding campaign to produce a cd.
One may wonder why a podcasting site produces a cd. Revenues of this crowd funding campaign will suppport the whole podcasting project. Who reads this blog regularly knows that there are many articles about monetization and that the whole music industry is still thinking about new business models. Whereas a lot of the revenue today is generated at streaming services, a large part still results by selling of cd’s.
So the idea of the project is both profane and pragmatic, but of course it is intented to make something great. And the idea to produce a real music cd is fascinating and a lot of fun. Furthermore the step is part of a concept to enhance the services of the podcasting site to become an online label. There exist already first online releases.
But making money by online releases and publishing these on streaming services does not necessarily mean to generate enough revenues, which especially relates to small music services. This gives reason to ask you to support the crowd funding campaign. By this you not just support the production of the first cd but as well the whole project including podcasting and even the Traexs blog and directory.
The campaign happens on the crowd funding site Startnext (another more general compaign is accessible via the Traex homepage). There are a couple of fine rewards including the cd itself, digital downloads of compilations of some of the best tracks introduced at the podcasts and sponsoring offers. Here is the link to access the crowd funding campaign to support the production of the 1. CD by Traex.
TRAEXS Directory Links: Podcasting – Music Business
Making music sharing better and offering better options to monetize music, that is what Orfium wants to do. The service is both a site for music lovers to discover and share music and a free music hosting platform and social marketplace to musicians.
The site indeed has a lot to offer. Regarding social networking it includes the typical following and sharing features already well known by other music sites. Furthermore some innovative functions are included like sharing playlists or pick tracks from playlists to put these to favorites or own playlists. Regarding music discovery some extraordinary features are included as well. One may search für genres and subgenres or by mood. Additionally there are search functions to search music by instruments and vocals. Furthermore the site is well connected to other social sites to log or to connect, which is shown at the registration page.
Musicians are free to choose from many business models and to monetize by various means. The latter indeed outnumbers the feature of other services, which is shown in a comparison chart at the bottom of this site. Of course various options to monetize music is great. But one may wonder what happens, if music lovers search for music and are not able to access it by being premium content. By being a new site, this needs to be handled. Getting into business is easy, if you already use Soundcloud. By just a couple of clicks your music will be transferred to Orfium.
TRAEXS Directory Links: Music Sharing – Music Business