Kategorie: music business

Snapchat is still fast growing and both one of the most popular mobile messaging services and social networks. It has about 400 millions users and it is stated that it is growing faster than Facebook. Furthermore it is compared to Facebook regarding video consumption. Latest figures are stating that Snapchat users are consuming above six billion videos each day.

So what about the music business? By the popularity of music videos at all one may expect that a big part of videos accessed via Snapchat are music videos. But there are various opportunities to foster your music business on Snapchat like the integration with other services, using the particular features for promoation and to promote music or events. The following Hypebot article has summarized some strategies and is given a further introduction to Snapchat: A Beginners Guide to Snapchat for Musicians.

TRAEXS Directory Links: Music Business

Music streaming services are a trend, this is clear for a while already. But according to an up to date study this way to access music online has grown faster than expected.

According to a study by Parks Associates now 66% of U.S. citizens with broadband access are subscribed to an audio streaming service. Surprising as well is the ranking of the top services. It is Amazon Prime Music on the first position followed by Pandora One and Spotify.

Opposed to the success of music streaming services, there is still the need of ongoing develop of a matching business model. The reason is that the larger part of subscribers is using free versions. A possible option may be high quality audio: Surprising New Study Shows 66% Of U.S. Streams Music, Amazon #1 Paid Music Service.

But the business model of the music streaming services must not concern djs and musicians. They are able to reach a large amount of music fans and may monetize their music, because the music streaming providers are paying them by stream nevertheless. A service to distribute music on various music streaming services, which may be recommended by own use, is RouteNote.

TRAEXS Directory Links: Music Business