Music Streaming growths faster than expected

Music streaming services are a trend, this is clear for a while already. But according to an up to date study this way to access music online has grown faster than expected.

According to a study by Parks Associates now 66% of U.S. citizens with broadband access are subscribed to an audio streaming service. Surprising as well is the ranking of the top services. It is Amazon Prime Music on the first position followed by Pandora One and Spotify.

Opposed to the success of music streaming services, there is still the need of ongoing develop of a matching business model. The reason is that the larger part of subscribers is using free versions. A possible option may be high quality audio: Surprising New Study Shows 66% Of U.S. Streams Music, Amazon #1 Paid Music Service.

But the business model of the music streaming services must not concern djs and musicians. They are able to reach a large amount of music fans and may monetize their music, because the music streaming providers are paying them by stream nevertheless. A service to distribute music on various music streaming services, which may be recommended by own use, is RouteNote.

TRAEXS Directory Links: Music Business

Selling Music Online

To sell music online you may use RouteNote. It is a kind of aggregator to distribute music to various online music stores as well as to various music streaming services. The latter includes Deezer, Google Play Music and Spotify. Depending on the kind of distribution by stream or sale the revenues are either paid by sale or stream as well.

RouteNote offers two versions to distribute and sell music, a free and a premium version. The free version is based on revenue sharing. Using the premium version the seller gets the whole revenue. Furthermore both options differ regarding the required file format. At the free version mp3 is required. The premium version offers further formats and is currently starting to offer the option to upload high-res-audio. The option to be able to upload mp3 is something unique by the way as most services ask for wav files. To get further information and start selling your music visit the homepage of RouteNote.

TRAEXS Directory Links: Music Business

Music Community and Business Network

Muzicol launched to give another boost to the music business online by its modern community network enabling fans and musicians to interact and to let professionals find new contacts.

The service embraces mostly all features available today by social and business networking. At first it is a community enabling all participants both fans and professionals to either find new music and to share it or to get in contact to boost the own music career. This includes even crowd funding to finance music projects and to let fans participate in business. Labels and locations are invited to participate as well, which on one side means being able to manage multiple accounts and on the other hand to get interested acts or to live stream an event.

Musicians are served well by Muzicol. There are profiles with multimedia features to upload pictures, videos and an unlimited amount of tracks. The same happens to locations by being able to promote an event and to sell tickets. To learn more visit Muzicol.

TRAEXS Directory Links: Music BusinessMusic Promotion

YouTube Guide for Musicians

The video sharing site YouTube is providing a broad array of resources to creatives to be successful regarding the creation and marketing of their videos like the Creator Hub. Now a special version of this hub dedicated to musicians and the creation of music videos has been launched. YouTube for Artists provides tips, tricks and tools and informs about success factors as well as it teaches to engage the audience and how to find new fans. Furthermore the site has several partnerships with radios and other services to promote music externally. One further activity of YouTube are the YouTube Music Awards, which happened just a couple of weeks ago.

TRAEXS Directory Links: Music VideosInternet VideoMusic Business

Podcasting 2015

To podcasting the latest article of the last year has been dedicated and the first article of 2015 is starting with podcasting.

As formerly reported there came up a couple of new podcasting services. And how it happens I visited a networking event about the topic and become aware of two further interesting new podcasting tools, which are introduced below.

At first there is podlove, a most comfortable podcast plugin for the blogger software WordPress. One of its numerous features is a function to devide text posts and podcasts. The plugin generates two different surfaces to create common posts and podcast episodes and generates as well a different feed to let fetch just the podcasts. SEO functions are integrated as well, which enables search engines to index the audio or video content.

Spreaker is the second service. It is a media hosting service. Beside podcast hosting it includes tools to distibute podcasts and analytics features to measure the success. Furthermore the services enables recording both via the web and on mobile devices. And what might be described as most exciting is a live casting feature, which may show where the future development of podcasting is going to.

TRAEXS Directory Links: PodcastingPodcasts

Podcasting is hot again, really hot

Lately this blog supposed that podcasting is hot again, because of the appearance of new services. Now the topic has become big coverage by a couple of publications both the most wellknown newspapers like Washington Post and Wall Street Journal and well known online publications like Mobile Marketer.

So what is really happening? Despite of not often becoming mentioned by its in some way technical term podcasting (like it is described in the already mentioned article) the subscription to media downloads (which is in some way synonymous to subscribe to podcasts) today happens everywhere. Subscriptions to podcasts even reached an every time high in October 2014 by 39 million people in the US listening to downloads being available by subscription. One reason of this broad adaption is the easy access by smartphone usage. The second reason relies on another new technology not less wide spreaded. This is the availability of new media devices within cars, where people now are able to plug there own media once again by smartphone connection or by connecting usb sticks and the like.

These facts indeed are giving a boost to the original podcasting technologies and new services are popping up again. Some of these new services are the lately covered Pocket Casts (podcast client), Audello (podcast marketing) or the already formerly launched blubrry (podcast creation) by RawVoice (media hosting and tracking).

To get an idea what podcasts beside music are able to cover and why these are a great mean to special interest and niche marketing, here are two specialized networks aka directories: The first one is marketingpodcasts.com, which of course is about marketing, and the second is Podcast on Fire being just about asian cinema.

If you like to dig deeper into the podcasting scene, there are some specialized news services like Podcaster News. More of such news services you find within the TRAEXS directory at Podcasting and at FOLDEN.INFO, a comprehensive online marketing resource covering news within two blogs about online marketing and media (Podcasting.

Last but not least here are the articles mentioned above by Mobile Marketer, the Washington Post and the Wall Street Journal:
Video blogs, podcasts help marketers reach niche audiences on mobile
Podcasts are back — and making money
‘Serial’ Is The Hottest Show Of The Fall — Do Marketers Need a Podcast Strategy?

TRAEXS Directory Links: PodcastingPodcasts