Trends in the music business have been summarized by the Huffington Post early this year. It notes that the boom of digital music is more than just music streaming. Sure, there are many trends and often the music industry is one of the pioneers. But it is not that easy, because the digital music world diversifies and the many possibilities lead rather to decentralization despite large and quite significant projects such as the well-known music video portals. These trends include social media of course and on the other hand the options for independent musicians to be able to not only present their music but also to sell it with little effort on numerous portals.
But the social media evidence is to be considered in more detail. The article highlights the growing importance of social media influencers and the often unconventional approach of younger users. In the context of social media and influencers popular playlists are mentioned as well. The latter draws the bow to radio, which today is considered more important than music television.
In addition to artificial intelligence and recommendations interesting innovations are coming up by the combination of augmented and virtual reality. A couple of actors are providing solutions, which for now are rather in the stage of experimening. But ideas like sitting live in the middle of a concert seem promising beside interesting performances: Why Digital Music is Booming (And It’s Not Just Streaming).