TechCrunch is reporting about a new radio trend, the use of crowd casting applications enabling listeners to suggest and vote for songs to be played on air. This is not really new, but in the social networking era it got a new quality and interactivity today has become a success factor and as tv goes social by smart tv so does radio.
To realize such votings and suggestions a small group of specialized software providers arised. Regarding the success it is reported that a small local station by integrating such features has become the favorite station in its region. To get further information read the article Radio Freaks Out: First Cox Media-Owned Radio Station Turns Over Control To Listeners 24/7 On Web And Mobile.