Lately this blog supposed that podcasting is hot again, because of the appearance of new services. Now the topic has become big coverage by a couple of publications both the most wellknown newspapers like Washington Post and Wall Street Journal and well known online publications like Mobile Marketer.
So what is really happening? Despite of not often becoming mentioned by its in some way technical term podcasting (like it is described in the already mentioned article) the subscription to media downloads (which is in some way synonymous to subscribe to podcasts) today happens everywhere. Subscriptions to podcasts even reached an every time high in October 2014 by 39 million people in the US listening to downloads being available by subscription. One reason of this broad adaption is the easy access by smartphone usage. The second reason relies on another new technology not less wide spreaded. This is the availability of new media devices within cars, where people now are able to plug there own media once again by smartphone connection or by connecting usb sticks and the like.
These facts indeed are giving a boost to the original podcasting technologies and new services are popping up again. Some of these new services are the lately covered Pocket Casts (podcast client), Audello (podcast marketing) or the already formerly launched blubrry (podcast creation) by RawVoice (media hosting and tracking).
To get an idea what podcasts beside music are able to cover and why these are a great mean to special interest and niche marketing, here are two specialized networks aka directories: The first one is marketingpodcasts.com, which of course is about marketing, and the second is Podcast on Fire being just about asian cinema.
If you like to dig deeper into the podcasting scene, there are some specialized news services like Podcaster News. More of such news services you find within the TRAEXS directory at Podcasting and at FOLDEN.INFO, a comprehensive online marketing resource covering news within two blogs about online marketing and media (Podcasting.
Last but not least here are the articles mentioned above by Mobile Marketer, the Washington Post and the Wall Street Journal:
Video blogs, podcasts help marketers reach niche audiences on mobile
Podcasts are back — and making money
‘Serial’ Is The Hottest Show Of The Fall — Do Marketers Need a Podcast Strategy?